Privacy Policy

Bison Ford — Privacy & Cookie Policy

Effective Date: January 1, 2026 | Last Updated: August 19, 2026

Transparency Notice: Bison Ford ("we," "our," or "us"), located in Great Falls, Montana, is committed to safeguarding your digital privacy. This Privacy & Cookie Policy outlines how we collect, use, disclose, and protect personal data and technical details when you visit our website, explore our digital showroom, browse new and certified pre-owned Ford vehicles (including F-150, Super Duty, Bronco, Explorer, and Maverick), schedule maintenance at our service center, or apply for commercial and retail automotive financing. This notice complies with the Montana Consumer Data Privacy Act (MCDPA), applicable Federal Trade Commission (FTC) standards, and U.S. federal automotive regulations.

1. Information Collected via Cookies & Tracking Technologies

When you visit or interact with our digital dealership, our platform and authorized automotive technology vendors deploy cookies, pixels, tags, and web beacons to collect technical and usage data:

  • Device & Network Identifiers: IP address, device hardware model, operating system, browser type and version, language settings, and internet service provider (ISP).
  • Online Activity & Showroom Interactions: Vehicle Detail Page (VDP) views, window sticker downloads, inventory filters applied (e.g., 4x4, towing packages, diesel powertrain selections), payment calculator inputs, trade-in valuations, test-drive requests, referring URLs, and session timelines.
  • Approximate Geolocation: Regional geographical data (Cascade County, Central Montana, and surrounding areas) derived from your IP address to display local inventory availability, regional Ford discount programs, and Montana-specific incentives.

2. Categories of Cookies We Use

Cookie CategoryOperational PurposeSample Vendors & ToolsTypical Retention
Strictly NecessaryMaintains session security, form submission integrity, page routing, and digital credit pre-approval application safeguards.Session tokens, CSRF protection, Cloudflare, load balancers.Session / Up to 1 year
Functional & PreferencesRemembers your saved Ford configurations, saved search filters, ZIP code, and preferred contact preferences.Dealership UI state cookies, inventory cache state.30 days to 1 year
Analytics & PerformanceAnalyzes website traffic flows, error diagnostics, page load response speeds, and visitor engagement across showroom tools.Google Analytics 4, site diagnostic tools.1 day to 2 years
Targeted Advertising & Co-Op MarketingPowers personalized vehicle promotions, Ford Motor Company Tier-2/Tier-3 co-op marketing, and conversion attribution across third-party platforms.Meta Pixel, Google Ads / Floodlight, Microsoft Advertising, automotive programmatic exchanges.90 days to 13 months

3. Business & Commercial Purposes for Data Use

We process information gathered through cookies and online tracking mechanisms for legitimate dealership operations, including:

  • Showcasing real-time new, used, and commercial Ford truck and SUV inventory, MSRPs, and financing rates.
  • Scheduling service appointments, mobile service bookings, and warranty repairs.
  • Transmitting credit and lease pre-qualification requests to authorized automotive lenders (in strict compliance with the Gramm-Leach-Bliley Act and federal consumer credit rules).
  • Evaluating the performance of regional advertising campaigns and Ford dealer advertising association promotions.
  • Protecting our website, customer inquiries, and backend inventory systems against automated bot traffic, scraping, and cyber threats.

4. Montana Consumer Data Privacy Rights (MCDPA Disclosures)

Under the Montana Consumer Data Privacy Act (MCDPA), Montana residents possess specific enforceable statutory rights regarding their personal data:

Targeted Advertising & Data Sharing Notice: Bison Ford does not sell your personal data in exchange for monetary compensation. However, deploying third-party marketing pixels and tracking cookies for cross-context targeted advertising may be categorized as a "sale" or processing for "targeted advertising" under Montana law.
  • Right to Opt Out: You have the right to opt out of the processing of your personal data for purposes of targeted advertising, the sale of personal data, and profiling in furtherance of automated decisions that produce legal or similarly significant effects.
  • Right of Access & Confirmation: You may request confirmation whether we process your personal data and access the specific categories and pieces of data collected.
  • Right to Correct: You have the right to request correction of inaccurate personal data held within our dealership systems.
  • Right to Delete: You have the right to request deletion of personal data provided by or obtained about you, subject to state and federal record-keeping exceptions (e.g., Montana vehicle sales records, state titling and tax documentation, safety recall compliance, warranty audit rules).
  • Right to Data Portability: You may request to obtain a copy of your personal data previously provided to us in a portable, readily usable electronic format.
  • Right to Non-Discrimination: We will not discriminate against you in vehicle pricing, service availability, or transaction terms for exercising any of your statutory privacy rights.
  • Right to Appeal: If we decline to take action on your consumer rights request, you have the right to appeal our decision within a reasonable time frame.

5. Managing Cookie Preferences & Universal Opt-Out Signals

A. Universal Opt-Out Preference Signals (Global Privacy Control)

Bison Ford recognizes and honors recognized universal browser opt-out signals, including Global Privacy Control (GPC). When a valid GPC signal is detected from your browser, our website automatically suppresses non-essential marketing, tracking, and advertising cookies for your session.

B. Exercising Your Montana Privacy Rights

To submit an opt-out request or exercise your access, correction, deletion, or portability rights:

  • Email our Privacy Team: privacy@bisonford.com
  • Toll-Free Phone: 1-800-555-FORD (1-800-555-3673)
  • Dealership Location: Great Falls, Montana

C. Industry-Wide Consumer Opt-Out Resources

You can manage network advertising preferences through recognized consumer choice portals:

6. Third-Party Automotive Portals & Integrations

Our website interacts with authorized third-party automotive tools and platforms, including Ford Motor Company (Ford Credit), trade-in estimation platforms (e.g., Kelley Blue Book, Edmunds, Black Book), online credit pre-approval portals, and digital scheduling vendors. Data collected within these embedded third-party modules is governed by their respective privacy notices.

7. Policy Updates

We may update this Privacy & Cookie Policy periodically to accommodate evolving legal requirements in Montana, federal privacy updates, or new dealership digital platforms. Revisions become effective upon publication with the updated effective date.

8. Contact Bison Ford Privacy Administration

If you have questions regarding this policy or wish to exercise your consumer privacy rights, please contact our compliance administrator:

Bison Ford
Attention: Privacy & Compliance Administrator
Location: Great Falls, Montana, United States
Email: privacy@bisonford.com
Toll-Free Phone: 1-406-604-0609

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